Sr Growth Marketing Manager, SEO & Content
Company Introduction Our mission is the enablement of every organization and person with the technology to positively impact the health of planet Earth. Persefoni is creating an all-in-one platform that allows organizations to measure, analyze, and reduce their Enterprise Carbon Footprint. Our goal is to provide our customers unprecedented visibility and insights into the impact their organization has on the environment. Leveraging the latest breakthroughs in data science and software, our technology will empower teams and leaders to mobilize their organizations to continuously improve their greenhouse gas emissions metrics. Our Core Values Sustainability We are committed to sustainable business practices across our entire operation and culture. We go beyond achieving balance. We are a net-positive contributor to the environment, our employee's lives, and the global community. Impact We are focused on and passionate about tackling the biggest and hardest problems that will have the greatest impact. We create significant, not incremental, solutions. Collaboration We are always aligned in our goals and efforts to create the most impactful technologies possible. Constant cooperation across our company, customers, and partners is our standard mode of operating. Equality We value and respect people and organizations of all backgrounds. Ours is a culture of innovation, creativity, diversity of thought, and inclusion. About The Role (What you will get to do) We are hiring a Senior Growth Marketing Manager to help build a lead generation machine at Persefoni. We are seeking a data-driven growth marketer who can help build infrastructure across SEO, partner marketing, email automation, and marketing analytics. You will help build the foundation across key acquisition channels to generate leads that convert into customers. You have the ability to impact thousands of publicly-traded global companies (from Japan to USA to Europe) to help them understand how their company contributes to climate change and global warming. Responsibilities (What we expect) Build the SEO strategy for Persefoni by partnering with SEO agencies and consultants who will execute on your vision. We're successful when we're in top positions for all keywords we consider critically important for each global region (US, Japan, EU). Craft a data-driven partner marketing playbook that drives high intent leads from our partners. You will tastefully balance thought leadership with lead generation depending on the context and intent of each article. Write email automation sequences to move content leads from learning, to demo request, to purchase. You'll run A/B tests to optimize each stage of the customer lifecycle. Optimize product landing pages on our website with A/B testing and partner with the product marketing team. You will work together to balance conversions with our positioning and brand messaging. Analyze marketing performance across your acquisition channels and share your learnings with our executive team. Collaborate with international marketers in Japan, UK, and Europe to share growth marketing learnings across all regions. Join sales and support calls to understand the goals, frustrations, and anxieties faced by prospects throughout the buyer's journey so you may apply these learnings to build your integrated growth marketing strategy. Qualifications (What you bring to the role) 4
years of experience leading SEO and partner-driven marketing strategies that have driven significant impact at leading B2B SaaS companies. 3
years of experience running A/B tests on website landing pages, email automation flows, and/or ads. 2
years of experience managing relationships with agencies, interns, virtual assistants, and/or leading a small team. You are deeply empathetic. You go through extreme lengths to understand the goals, frustrations, and anxieties of target buyers. You leverage this information to craft your strategy around who they are, where they hang out, what problems they're actively trying to solve, and why. You make decisions from evidence and not your intuition. You set marketing priorities based on insights from our customer success team and sales team. You quantify this information to prioritize what initiatives may be the most impactful. You love to learn (and balance breadth with depth). You spend time learning about frameworks, principles, and tactics from other leaders in SaaS. This is split between what you already know and what you'd like to improve upon. You have a bias for action. You understand that many business decisions are reversible and do not need an extensive study. You appreciate building the car as you're driving it, have a bias for speed, and learning as you go. How You'll Know You're on the Right Track 30 days into the role:
You understand Persefoni's customer segments, our product vision, who you'll work with closely, the carbon accounting market, SEO keyword data, ads historical performance, and our partnerships landscape. 60 days into the role:
You've executed on a handful of initiatives across SEO, email, partnerships, and/or paid media that have materially impactful results (traffic and leads) and shared your learnings. 90 days into the role:
You've built a growth marketing roadmap for the upcoming quarter which outlines the biggest areas customer pains to focus on, possible ways to solve those pains, and what blockers may stand in your way. Job Type:
Full-time. Exempt. Remote. Salary based on experience and location. Interview Process Step 1:
Initial screen with talent acquisition Step 2:
Interview with hiring manager Step 3:
Test assignment Step 4:
Final interview with team members Step 5:
Offer extended Step 6:
Background check and onboarding Benefit Offerings Generous PTO policy 401k with company match Medical, dental, and vision insurance Disability, life insurance Equity incentive plan Persefoni is an Equal Opportunity employer One of our company Core Values is 'Equality' which emphasizes our commitment to value and respect people and organizations of all backgrounds. We proudly bring this to life by fostering a culture of innovation, creativity, diversity of thought, and inclusion. We strive for each of our team members to be able to show up for work every day as their genuine selves. Similar to the reverence given to Earth's biodiversity, we recognize the vast potential that exists when all of the facets of diversity within our team are appreciated and illuminated. This policy extends to all aspects of our employment practices. As you are considering us as a potential employer, it's important to ensure you are aware we currently have a COVID-19 vaccination policy in place for all U.S. employees. The key tenets of our policy are:
Fully remote employees, those who are not doing any travel and do not have any in-person interactions related to their work, are not required to be vaccinated. Employees who travel on behalf of Persefoni and/or have in-person interactions related to their work, are required to be fully vaccinated and boosted. All employees, regardless of vaccination status, are required to inform us of whether they are fully vaccinated or not. We provide the opportunity for employees to request special exceptions to the policy for medical, religious, and other reasons.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
years of experience leading SEO and partner-driven marketing strategies that have driven significant impact at leading B2B SaaS companies. 3
years of experience running A/B tests on website landing pages, email automation flows, and/or ads. 2
years of experience managing relationships with agencies, interns, virtual assistants, and/or leading a small team. You are deeply empathetic. You go through extreme lengths to understand the goals, frustrations, and anxieties of target buyers. You leverage this information to craft your strategy around who they are, where they hang out, what problems they're actively trying to solve, and why. You make decisions from evidence and not your intuition. You set marketing priorities based on insights from our customer success team and sales team. You quantify this information to prioritize what initiatives may be the most impactful. You love to learn (and balance breadth with depth). You spend time learning about frameworks, principles, and tactics from other leaders in SaaS. This is split between what you already know and what you'd like to improve upon. You have a bias for action. You understand that many business decisions are reversible and do not need an extensive study. You appreciate building the car as you're driving it, have a bias for speed, and learning as you go. How You'll Know You're on the Right Track 30 days into the role:
You understand Persefoni's customer segments, our product vision, who you'll work with closely, the carbon accounting market, SEO keyword data, ads historical performance, and our partnerships landscape. 60 days into the role:
You've executed on a handful of initiatives across SEO, email, partnerships, and/or paid media that have materially impactful results (traffic and leads) and shared your learnings. 90 days into the role:
You've built a growth marketing roadmap for the upcoming quarter which outlines the biggest areas customer pains to focus on, possible ways to solve those pains, and what blockers may stand in your way. Job Type:
Full-time. Exempt. Remote. Salary based on experience and location. Interview Process Step 1:
Initial screen with talent acquisition Step 2:
Interview with hiring manager Step 3:
Test assignment Step 4:
Final interview with team members Step 5:
Offer extended Step 6:
Background check and onboarding Benefit Offerings Generous PTO policy 401k with company match Medical, dental, and vision insurance Disability, life insurance Equity incentive plan Persefoni is an Equal Opportunity employer One of our company Core Values is 'Equality' which emphasizes our commitment to value and respect people and organizations of all backgrounds. We proudly bring this to life by fostering a culture of innovation, creativity, diversity of thought, and inclusion. We strive for each of our team members to be able to show up for work every day as their genuine selves. Similar to the reverence given to Earth's biodiversity, we recognize the vast potential that exists when all of the facets of diversity within our team are appreciated and illuminated. This policy extends to all aspects of our employment practices. As you are considering us as a potential employer, it's important to ensure you are aware we currently have a COVID-19 vaccination policy in place for all U.S. employees. The key tenets of our policy are:
Fully remote employees, those who are not doing any travel and do not have any in-person interactions related to their work, are not required to be vaccinated. Employees who travel on behalf of Persefoni and/or have in-person interactions related to their work, are required to be fully vaccinated and boosted. All employees, regardless of vaccination status, are required to inform us of whether they are fully vaccinated or not. We provide the opportunity for employees to request special exceptions to the policy for medical, religious, and other reasons.
Salary Range:
$100K -- $150K
Minimum Qualification
Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualifications.
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